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Understanding the B2B Customer Journey Delivering a great business-to-business customer experience begins with understanding the customer. In B2B markets, companies do not simply sell products or services to individual consumers. They sell to organizations that often have complex needs, formal buying processes, and multiple people involved in decision-making. Because of this, the B2B customer experience is usually longer, more detailed,...
Author: Otto NiittymäkiCategory: Growing EnterpriseCompetences: Mobilising others, Planning and management, Working with others, Learning through experience
